SEO Training - Pivora

Custom SEO training tailored to your goals and expectations.

If you’re a junior professional, an SEO copywriter, or in a related role and want to grow within the SEO ecosystem, you’re in the right place.

Why did I open the training

I started my career as a freelancer, working on over 60 websites across a wide range of industries — from adult sites, online courses, and marketplaces to B2B and B2C e-commerce, content websites, local businesses, and a company that generated up to 160€ million.

I’ve collaborated with multiple teams, both in agencies and with other freelancers.

When I began my journey, I had no clear guidance, especially when it came to shaping my career path.

This training was created to support junior profiles and related roles who want to grow in SEO, deliver real results in their projects, and evolve as professionals.

Some thoughts and feedback shared by clients, readers of my content, and fellow professionals.

Simone helps us perform better with clients

Simone works with QuoLAB, our web agency. His deep knowledge in the SEO field has brought tangible results to our clients: not only has he demonstrated solid technical expertise, but he has also worked with passion and dedication, always proving himself willing to share his knowledge with the team.

His strategic and analytical approach allowed us to optimize our SEO campaigns, significantly improving search engine rankings and increasing organic traffic.

In terms of attitude, Simone stood out for her collaborative approach and ability to work effectively in a team. His positivity and proactivity are in line with our stimulating and productive work environment.

It is rare to find a professional who combines competence, passion, and a strong team spirit. We are happy to continue working with him, and I have no doubt that he will be a valuable asset to anyone who has the opportunity to work with us in the future.

Saverio Barbati

SEO Specialist beyond trivia

I worked with Simone to improve site ranking after reaching a plateau in SEO results, and his expertise proved invaluable in many ways. Thanks to his in-depth analysis, he was able to identify several keyword opportunities still unexplored in my industry, allowing me to acquire traffic from more specific search terms but with good conversion potential. Particularly effective were the structural changes he suggested for the blog, which significantly improved user experience and content indexing. I greatly appreciated her methodical, data-driven approach with a focus on return on investment. I would recommend Simone to anyone looking for professional, results-oriented SEO consulting with realistic expectations about the timeframe and investment required.

Massimo Wilson

Trained professional and always available

What can I say about Simone? We collaborate on several projects and he is an important resource that I trust completely, both personal and professional side.

He has given an important SEO side boost to the various collaborations, both theoretically and practically, demonstrating important expertise and availability, and managing to stitch the “technical side” that Google likes so much, to the specific needs of the clients; two sides of the coin that are almost never perfectly aligned.

All work was handled in a timely and effective manner.

Gianluca Checchia

A reliable professional

Simone is a great talent in the area of organic and omnichannel growth for e-commerce.

It is rare to find someone so young who can grasp the nuances of SEO combined with other channels!

Marco Giordano

Resource with excellent technical skills to achieve results in SEO

Autonomous in managing activities and with excellent technical skills, Simone is an invaluable part of the SEO team, a strong support that has helped us achieve results on so many different projects.

Matteo Ginnetti

Simone solved several problems for us on the SEO side

Simone has always proved himself capable of handling the issues on our site and succeeded in gradually but steadily regaining what we had lost in the previous months. Ad maiora!

 

Andrea Rosella

Deals with different organic side themes than usual

Thanks to Simone’s out-of-the-box approach, unlike classic strategies, His method is based on a combination of in-depth data and experimentation, which allows him to find innovative and customized solutions to complex problems unique to e-commerce.

Always up-to-date with the latest industry news, he doesn’t just follow trends, but anticipates them, offering real value for those looking for an organic strategy that really makes a difference.

Giuliano Piana

Simone brings optimal organic side content

Andrea Marras

Simone’s content is easy to understand, helpful in finding new insights, and above all, presents a very concrete slant. Ideal for any type of professional, from novices through the more seasoned.

Andrea Marras

Simone’s content is very useful

Simone’s content is valuable because it covers different organic side topics than usual. Besides that, they help me because I am developing an e-commerce for a client of mine. Thank you for your help.

Leandro Angelino

A breath of fresh air in SEO

I read Simone’s content with great pleasure because it is practical and original. You can tell that he has first-hand experience in what he says and it is not something I could find elsewhere by browsing online. I especially like it when he talks about practical strategies he has applied in real cases of his clients, the activities he has done, and the results he has achieved.

SEO always seems like an unattainable field for those who are not in it, and he makes it more accessible and especially highlights the continuous experimentation it takes to do top-notch work.

Chiara Lozito

Content that helps to improve

Reading reflections and strategies on SEO from other professionals helps me to improve my work and to think about the projects I build. Simone’s content is perfect for this: clear, effective, and suitable both for those already working in the SEO world and for those who are taking their first steps and want to improve the organic positioning of their projects.

Matteo Tartero

A True Professional

Simone’s content is valuable because it deals with organic topics that are different from the usual. Also, they help me because I am developing my e-commerce and other activities in which her notions make me perform at my best.

Angelo Cervino

Simple, clear, effective.

Simone’s content is clear, accessible, and offers original insights to improve organic business visibility. In the digital journey of business or professional, her advice is useful for achieving tangible and lasting results.

Loris

What you'll learn

01

Understanding the whole business (not just SEO)

In many agencies, you only see the SEO side of a project — not the full picture.
I'll show you how to understand the entire business through real case studies from clients I’ve worked with.

02

Adopting a strategic and prioritization mindset

Knowing how to prioritize technical interventions or activities means saving the client time and budget. I’ll share several resources and files to help you develop this skill.

03

Shifting from a reactive to a proactive approach

Being proactive means providing continuous feedback loops, writing procedures and frameworks, and knowing how to communicate effectively. I’ll show you how I handle this with teams, collaborators, and clients.

04

Driving targeted traffic and delivering results

I’ll show you how I applied specific tactics and strategies in real projects to drive qualified traffic for clients—helping their brand grow and achieve concrete results.

05

Technical SEO foundations and how to communicate with developers

I’ll share how I collaborate with technical teams, including practical templates and examples of real communication.

06

New soft skills beyond SEO

Simply reading SEO news won't be enough. You need to develop new communication, relationship-building, negotiation, reading, writing, and many other skills.

Some previews

SEO and content projects I’ve managed

Having worked across multiple markets, I can showcase various strategies and tactics I’ve implemented in different contexts.

SEO and Content Frameworks

Here are some templates and frameworks I use to organize myself more effectively and reach problem resolution as quickly as possible.

Time and Project Management

Whether you're a freelancer or an employee, being organized is essential. I'll show you how I manage multiple clients and my personal life using various tools.

Tools I Use

My SEO tool stack and the tools I use to organize my work and produce content.

How I organize my Notion

Both for client work and personal tasks, to keep my mind organized.

Productivity

Every day, I read and write a lot, producing a significant amount of content. I’ll teach you how to be productive.

Working on your personal brand

Even if you work as an employee, it’s important to build your personal brand. I’ve been on LinkedIn for 3 years, where I’ve gained leads, collaborations, and increased authority over time.

Is This Course Right for You?

It's suitable for you if:

✅ You want to learn how to manage SEO projects independently, not just execute assigned tasks.

✅ You are a junior, SEO copywriter or a related role, working or aspiring to work in SEO, and want to accelerate your professional growth.

✅ You already have a basic understanding of SEO but want to dive deeper into both the technical and strategic aspects.

✅ You want to improve your ability to communicate effectively with clients and present results.

✅ You're looking to develop a broader vision that integrates SEO with other aspects of marketing.

✅ You want to learn how to differentiate yourself from other SEO professionals.

✅ You want to build your own personal brand.

It's not suitable for you if:

❌ You're only looking for theoretical knowledge without practical applications and real case studies.

❌ You're already a senior professional with years of experience in independently managing complex SEO projects.

❌ You're solely interested in the technical side of SEO without considering the strategic and communication aspects.

❌ You prefer to follow standardized procedures without developing a critical and proactive approach.

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Questions